State of AI 2026 Report Is Live!

Blog

AI Insights · Timothy · July 2024

Q2 2024 Performance of Top iOS Personal Finance Apps in the US

A glance at the second quarter of 2024 reveals the performance trends for leading iOS personal finance apps in the US. Sensor Tower's data showcases the downloads, revenue, and active users for these budgeting and planning tools.

Q2 2024 Performance of Top iOS Personal Finance Apps in the US

In the second quarter of 2024, the personal finance app landscape on iOS has seen varied performance across the top applications in the US. Sensor Tower provides a closer look at the trends for these apps, with a focus on downloads and weekly active users.

Splitwise maintained a robust performance with downloads peaking at 2.8M in the last week of June, up from 1.3M in the first week of April. Weekly active users fluctuated, starting at 8.4M and reaching 8.2M by the end of June. Revenue also saw a significant uptick, hitting $516K in the last week of June.

For Buddy: Budget Planner App, downloads remained steady, with a slight increase from 263K in April's first week to 272K in June's last week. Weekly active users saw a gradual rise from 449K to 342K over the same period, and revenue showed a similar trend, with a notable jump to $438K in mid-June.

Settle Up - Group Expenses experienced modest download numbers, starting at 117K and reaching 267K by the end of Q2. Active users showed healthy engagement, growing from 586K to 673K. Revenue for the app remained low but peaked at $26K in the last week of June.

Tricount - Split group bills saw a dip in downloads early in the quarter, with a low of 48K in mid-April, but rebounded to 228K by the end of June. The app's weekly active users reflected a steady increase, starting at 814K and finishing the quarter at 885K.

Lastly, Splid – Split group bills showed a gradual increase in downloads from 90K to 196K. Active users also increased from 547K to 648K over the quarter. Revenue for Splid remained modest, with a small peak at $16K towards the end of June.

For more detailed insights on the performance of these iOS personal finance apps, Sensor Tower's comprehensive data and analysis are available. The trends outlined here reflect the dynamic nature of app engagement and monetization in the personal finance category.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024